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Bernadette Corporation

BC Corporate Story

    RELEASE

    1996-05-15

    BUGET

    N/A

    LENGTH

    7 min

    Description

    This video examines the sorts of propaganda that a corporation might distribute internally to communicate an over-arching mandate or vision to its workers in order to boost morale. Bernadette Corporation slyly turns the notion inside out, yielding a document that at once subverts and expresses the form. Write the artists: "An early self-portrait of Bernadette Corporation and an in-house film whose purpose was to inspire and motivate members of the New York-base artist collective cum underground fashion label. Corporate propaganda for a subculture-obsessed youth market."

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