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Nicolas GlimoisThomas Risch

Pepsi vs Cola: The Marketing Battle of the Century

    RELEASE

    2014-01-01

    BUGET

    N/A

    LENGTH

    53 min

    Description

    Coke vs Pepsi: a duel between giants which has lasted for more than a century, at a cost of billions of dollars. Pepsi vs Coke: a hundred-years-war with unparalleled socio-economic stakes, countless victims, spies, underhand manoeuvres, truces and renewed attacks. Coke vs Pepsi: a war of raging thirsts opposing two ultra-rich multinationals determined to dominate the world's drinks business.

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