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Peace, little girl
Sidney Myers

Peace, little girl

    To make a world in which all of God's children can live, or to go into the dark.

    RELEASE

    1964-09-07

    BUGET

    N/A

    LENGTH

    1 min

    Description

    "Daisy," sometimes known as "Daisy Girl" or "Peace, Little Girl," is a controversial political advertisement that aired on television during the September 7, 1964 telecast of David and Bathsheba on The NBC Monday Movie. Though only aired once by the campaign of Lyndon B. Johnson, it is considered to be an important factor in Johnson's landslide victory over Barry Goldwater and an important turning point in political and advertising history. It remains one of the most controversial political advertisements ever made.